Rio 2016 Olympic logo revealed to the world
The Organising Committee for the Rio 2016 Games unveiled its Olympic Games logo yesterday evening at an event held on the famous Copacabana beach.
International Olympic Committee president Jacques Rogge, Rio 2016 Organising Committee President Carlos Arthur Nuzman, Brazil's Minister of Sport Orlando Silva and Rio Mayor Eduardo Paes were present for the launch of the logo, which was designed by the agency Tátil, based in Rio de Janeiro.
The unveiling was also attended by millions of spectators who were on the beach to enjoy the annual end-of-year fireworks.
Tátil won the right to design the logo after a tough selection process that initially involved 139 bidding agencies. These were eventually whittled down to just eight agencies (four from Rio de Janeiro, two from São Paulo and two from Curitiba), who had their creative designs evaluated closely on the basis of brand originality, creativity and applicability.
The Rio 2016 Games will be the first Games to take place in South America.