The majority of tourism in Lincolnshire relies on the coastal resorts and towns which lie to the east of the Lincolnshire Wolds. Skegness is a popular UK seaside destination and attracts many visitors. Along with the neighbouring resorts of Ingoldmells, Chapel St Leonards and Mablethorpe, it offers many amusements, leisure activities and beaches. Caravan sites on the Lincolnshire coast are very popular. The market towns of the Lincolnshire Wolds are also attractive, with several having historic links. The wolds are quite popular for cycling and walking, with regular events such as the Lincolnshire Wolds Walking Festival.
Lincoln has the attraction of a historic quarter based on Steep Hill with Lincoln Castle and the 900 year old Lincoln Cathedral, as well as a trendier area around the University and at the Brayford Waterfront.